Cpk Case Essay

California pizza pie Kitchen, Inc. (CPK) is a United States based dining restaurants chain. The company primarily offers a mixture of assortments of hearth-baked pizzas, a wide medley of unique appetizers, desserts, pastas, salads, soups and sandwiches. CPK operates across more than 253 locations in 32 states, the District of Columbia and 10 foreign countries. It owns 205 and 48 franchised restaurants across the world and is headquartered at Dover, Delaware.An external analysis of the California Pizza Kitchen reveals several challenges facing the communication channel Political, economical, social and technological changes to be specific. CPKs communication strategy focuses on marketing the California Pizza Kitchen brand through many creative and non-traditional avenues. As one of the pioneers of premium pizza, they continue to benefit from issue media attention featuring their co-founders and co-CEOs, Richard Rosenfield and Larry Flax, this is believed to provide CPK with a note worthy competitive advantage.New restaurant openings, high-profile fundraisers and media events currently serve as the focal point of their domain relations and media out run into efforts. As early as 2009 CPK landed a sponsorship engagement with the Los Angeles Angels of Anaheim and the Los Angeles Kings to promote California Pizza Kitchen at Angel Stadium and STAPLES Center, respectively. In the same year their public relations efforts led to coverage on a national level in various outlets including the avocation Week Magazine, ESPN the Magazine, Los Angeles Times, USA Today, Wall Street Journal, The View, FOX National News and CNBC Power Lunch.CPKs accusative is to expand its leadership position in the restaurant and premium pizza market by marketing original, high quality pizzas in addition to creative salads, distinctive pastas and related products and by providing extraordinary node service, thus building a high degree of customer loyalty, brand awareness and superior re turns for stockholders.To reach these objectives, CPK plan to increase the market share by expanding their restaurant base in saucily and animated markets, leveraging their partnerships in non-traditional and retail channels and offering inventive menu items. CPK is pursuing a check growth strategy that, to be successful, depends on the ability and the ability of franchisees and licensees to open new restaurants and to operate these new restaurants on a profitable basis. Successful growth depends on numerous factors including the hiring, training and retention of suitable working ersonnel, especially managers competition for restaurant sites negotiation of favorable lease terms timely victimization of new restaurants, including the availability of construction materials and labor management of construction and development costs of new restaurants securing requisite governmental approvals and permits competition in our markets and general economic conditions