Demographic Analysis - 1065 Words

Demographic: Joan is a 70-year-old female that is now retired and living in Kingston, On. Joan and her husband Tom are considered upper class, with their annual household income being over $200,000 a year. Joan was born in March of 1947, and her husband was born in May of 1948. In 2016, Kingston’s population was 172,411. In terms of the gender breakdown, females make up 51.3%, while males are only 48.7% of the population (Kingston Population). Kingston is a major retirement city, with 14.1% of the population at or above the average retirement age. Kingston is also not a very diverse town, with 94.2% of the population identifying as Caucasian (Kingston Population). According to PRIZM, Kingston’s population consists of a 3 major sections,†¦show more content†¦They also go to Vancouver at least once a year, but Joan sometimes makes special trips on her own to see her Son. Psychographic: Joan has had a comfortable life, but has always kept herself busy with work and hobbies. When her husband Tom semi-retired and was able to works from home, they decided they needed a change from the busy city life. Joan fills her days volunteering at KGH, where she enjoys making people bad day a little bit brighter. She herself beat breast cancer when she was in her early 50’s and appreciates all the help she received in the hospital. Joan and Tom value the idea of leaving a legacy for their family, and for this reason are smart with their finances. Tom’s career, a banker and financial advisor, make the Morrison’s financial situation very stable. Although they do not think of themselves as frugal, they do not like to showoff their wealth. They love eating at chain restaurants like Montana’s and Fish and chip restaurants, but also make it a priority to head into downtown Kingston once every two weeks and eat at a more upscale restaurant. Lately, they have b een enjoying Casa Dominica and Chien Noir. They also love Tango, but find it too loud on the weekends. Joan and Tom both use digital media, and love their I pads and e-readers. They began using Facebook (a shared account) 10 years ago, when their son Chris set it up on a visit from Vancouver. When Joan is not reading or volunteering, she is maintainingShow MoreRelatedDemographic Analysis Of China And India Essay1611 Words   |  7 PagesDemographic Analysis of China and India Malvika Walia* Assistant professor GGDSD College, Chandigarh +91-98555-78840, malvika.w@gmail.com Abstract Population size and growth has been a subject matter of research oriented people and economists from the time immemorial. It is so because the absorption of resources of a country and people living in the country are closely correlated according to the Malthus theory of Population. Therefore, an attempt has been endeavoured to find initially the demographicRead MoreThe Demographic Transition Model Analysis1208 Words   |  5 Pages In 2050, Argentina will be in stage four of the demographic transition model. 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